why Uber is investing more US$500 millions in pakistan

uber pakistan
uber pakistan

Uber has announced the investment of US$500 million for enhancing its infrastructure in Pakistan. this decision is approved by the Uber’s head in Europe Middle east and Africa, Peirre-Dimitri -coty on his visit in this week. A meeting took place between the company head, Uber’s representatives and Chairman Federal Board of Investment Dr. Miftah Ismail on Thursday with the agenda of improving the network of Uber in the country while also giving a proof of the company’s dedication through the large investment.
Gore Coty’s remarks in the meeting about the investment were that “We will continue to work closely with the government as the Pakistanis benefit from the reliable, affordable and safe transportation like Uber. We are committed to not only providing the best solution of convenient reliable transport but also want to contribute to the economy of Pakistan by creating thousands of work opportunities and overall economic empowerment for the people and state of Pakistan. Pakistan is a key market for Uber which is why we are channeling significant investment to the country.”
Pakistan appears to hold a very high potential for the growth of the company as the Uber is still working in just five mega cities of Pakistan including Karachi, Lahore, Islamabad, Rawalpindi and Hyderabad.
Thousands of car owners have used this app till now and this appears to be a good chance for boosting the economic growth that was hindered by low employment rate. The announced investment will be focused on improving or increasing the driver partner network, extension into other cities, generate better chances of economic development and enlargement of the customer service programs of Uber.
The comments of Dr. Ismail, Chairman Federal Board of Investment said that, ” We are pleased to meet Uber’s management and welcome their proposal for significant investment that aims to create over 250,000 economic opportunities for Pakistanis. Pakistan has a strong economy and a rising middle class that can benefit tremendously from Uber’s innovative technology.

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