Google has been named the world’s most important brand, thumping Apple into second place surprisingly since 2011 in Brand Finance’s Rankings. Apple’s absence of advancement is at fault as indicated by the review from Brand Finance. Apple simply made a comeback in the last quarter in terms of offers yet its acknowledgment as a pioneer is by all accounts gone.
Following five years being on the top spot, Apple dropped to second place after its brand value dove 27% to $107 billion. Google, then again, made full utilization of the open door this year. Steadily rising predominance in search and ads revenues additionally helped it. Google secured the top spot after a 24% yearly increment saw the brand valued at $109 billion, as indicated by the Brand Finance Global 500 rundown.
The report has referred to Apple’s “inability to keep up innovative favorable position” especially under expanded weight from the contender brands, for example, Samsung and Huawei. While Google remains “to a great extent unchallenged in its center search business” as publicizing revenues expanded 20% in 2016. Here is the screen cap from BrandDirectory.com
Like a year ago, Amazon is the third most important brand on the planet and is worth $106 billion. Facebook and Samsung additionally positioned inside the top 10 most important brands. About the greater part of the top ten most important brands have a place in the tech business. Only two weeks prior, a different report from media purchasing firm Zenith Media pegged Google as the world’s greatest media player, controlling $60 billion in advertisement spend in the U.S. alone.